This Platform Generates Videos Using Artificial Intelligence For Educational & Marketing Purposes!

Nikhil Chakravarthi
2 min readApr 21, 2021

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The possibilities of what we can do with AI increase exponentially as the technology develops for better or worse.

A Screen Grab from Synthesia Platform

Synthesia (Synthesia.io), an AI video generation platform, aims to make video content development as easy and effective as possible.

Though Synthesia’s technology could be applied to a wide range of applications, the company’s initial emphasis is on educational content for businesses and organisations.

The following is how it works: Users can generate an avatar by selecting from a library of existing actors or uploading their own video.

Synthesia walks them through instructions on what kind of video and audio they can send in so they can use their own voice and avatar.

Users can then type in a script, add other elements such as text, images, and shapes, and create the video without having any prior experience with video production or editing.

It’s also incredibly simple to update or edit the video without using any conventional video editing software.

The company is well aware of the potential for this platform to be exploited, and has built-in several layers of protection and authentication to ensure that users are aware of how their avatars are used in videos.

Overall, the platform is pretty impressive but needs a bit of more fine tuning.

Give it a try and you may like it!

#digitalmarketing #content #ai #videomarketing

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Nikhil Chakravarthi
Nikhil Chakravarthi

Written by Nikhil Chakravarthi

Product Management • Engineer • UI/UX Designer • Writer • Life Hacker

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