Acquisition Analytics

Objective

Build a response model based on the clients, campaign and economic information provided by the Portuguese bank.

Models Used

We made use of Logistic Regression and Random Forest.

Conclusion

• We can conclude that our target is the 80.79% or 81% of the customers from the gain chart.
• The Average cost per call for the targeted 81% customers is 9.7745728
• The Avearage duration of xall for the targeted 81% customers is 271.95674
• The total cost for all the 81% targeted customers will come up to be approximately 2 lakhs which is better than the random model.

The R Code

https://gist.github.com/15Nik/1f59bd143984de9f403e4d094ccdeba8